Our story
Empowering people to create real and lasting results.
Iconic Achievement exists to help people close the gap between where they are and where they want to be, and to build the standard that keeps them moving forward.
The work is led by founder Auzree Cross, a Maxwell Leadership Certified Trainer who has spent more than 25 years building training programs, developing leaders, and creating the systems that help people perform at their best.
It all comes from a simple belief. Excellence is not something you switch on when the stakes are high. You build it into how you show up every day. That belief became the E³ Excellence Model™, the framework behind every program we offer.
“The fact that people trust you to even be here says a lot about you and your character.”
Carmen, Level Up Collective participant
What we bring to your growth
An engineer’s precision. A coach’s belief in people.
Auzree’s foundation is in Chemical Engineering from Rensselaer Polytechnic Institute, and she holds a Master of Science in Management Strategy & Leadership from Michigan State University’s Eli Broad College of Business.
That combination shapes how we work with you: a clear structure, a standard you can measure yourself against, and real care about the person doing the work. You leave every session knowing exactly what to do next.
CREDENTIALS
Certified to take you further
Maxwell Leadership Certified Trainer
As a Maxwell Leadership Certified Trainer, I help individuals and organizations develop practical leadership skills that create lasting impact. Through engaging workshops, coaching, and proven leadership principles, participants gain the clarity, confidence, and communication tools needed to lead themselves and others more effectively.
Customized Leadership Development
Every team faces unique challenges, which is why leadership training should never be one-size-fits-all. I tailor sessions to your organization’s goals, culture, and current opportunities, creating an actionable learning experience that strengthens collaboration, improves accountability, and equips leaders at every level to grow.
Maxwell Leadership Certified Team
Registered Corporate Coach™
DDI Master Trainer
Verify on Credly
Certified DISC Trainer & Consultant
Maxwell DISC · Thomas PPA
ADDITIONAL CREDENTIALS
- Certified Professional in Training Management (CPTM)
- Certified Manager of Quality & Organizational Excellence (CMQ/OE), ASQ
- Langevin Certified Training Manager
- Senior Leaders Program, Training Industry
Additional credentials
A foundation of continuous learning, quality management, and advanced leadership methodologies that strengthen every coaching and development engagement.
Certified Professional in Training Management (CPTM)
Recognized mastery in aligning organizational training initiatives with core business objectives to drive measurable performance and operational success.
Certified Manager of Quality & Organizational Excellence (CMQ/OE), ASQ
Certified through the American Society for Quality in leading process improvement, strategic planning, and customer-focused management systems.
Langevin Certified Training Director
Accredited in comprehensive instructional design, structured curriculum delivery, and the end-to-end administration of impactful corporate learning programs.
Senior Leaders Program, Training Industry
Advanced executive development credential focused on high-level strategy, transformative organizational leadership, and navigating enterprise change.
“You don’t become excellent on the day it counts. You become excellent on the days no one is counting.”
- Auzree Cross